PR among your Employees
PR among your Employees
Let’s face it, the simple unmitigated truth about security and its place amongst company/client employees. 95% of the time, I’d wager, they don’t like us. We are a waste of space, time, and money that could go for many other things that are much more worthwhile, including raises, free food, as well as the realistic. Having served in the contract field for 20 years before being claimed by blindness, I’ve faced many of these employees.
Some were sympathetic and understood why we were there and were needed. There were a group that actually liked me and we got along. From Peachtree Doors, Monfort Pork, Johnson Controls Battery Div. Homestead Guest Studios, and the innumerable companies/clients I’ve worked with and for in that time.
But there are several simple ways to retain our credibility and stay ‘aloof’ and still garner better PR with those employees who distrust and just plain don’t like us. And yes, we need to be aloof so that we can objectively do our jobs with no prejudice. And yes it can be done. You can be friendly, objective, & aloof all at the same time.
Here is a simple list for any company, proprietary or contract, that you can do to increase your standing amongst your and/or client employees;
Start a security newsletter for employees. Doesn’t have to be daily. Just as easily could be monthly or quarterly or a small section in the present company newsletter. Just ask the department responsible for a few paragraphs. And the good news is you don’t even have to write it! There are numerous news articles out there you can pull from that are relevant. And if you’re a contract company, ask the client for a few paragraphs on a monthly or quarterly basis in their newsletter.
Offer assistance in choosing an alarm company or what to buy for a DIYer. You don’t have to guarantee anything, steer them to a particular company/provider or endorse any particular product or service. Just let them know what the best protection available is. And put forth a disclaimer about your advice if you or your legal dept. is skittish.
What about sponsoring or co-sponsoring (with the client perhaps) an event that serves the company/community interest? If an employee gets hurt then hold a picnic fund raiser. The same goes for community events i.e. breast cancer awareness, domestic violence awareness month, even ice cream sundae day!
Will these or anything you can think of have, assisted you in raising the bar and trust level of security, company or contract? Who knows? But if it does work, and it may take months or years to build that trust, it’s worth it. Better cooperation amongst employees as well as being trusted enough for them to come to you with a problem. And that is really what it’s all about – trust amongst the employees and having them trust us enough to talk to about potential problems.
Robert D. Sollars is a recognized expert on workplace/school violence prevention and other security issues. With numerous interviews, blogs, articles, and 2 books he has proven himself in the security arena for more than 31 years, and 22 studying workplace/school violence issues.
He utilizes his years of field knowledge to give real life examples of incidents pulled from both his own experiences and the news headlines. Contact him at 480-251-5197 or visit his website at;
www.Facebook.com/One is too Many to see incidents of WPV/SV you may not have seen or thought about.